14 Oct 2025
Presented the annual study on the resilience of organisations in Ukraine.
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One Philosophy has unveiled its study on the resilience of organisations in Ukraine — “Resilient. By Choice.”
Now in its fifth wave, the research draws on 30 in-depth interviews with leaders of businesses and institutions, revealing the strategies and approaches that help them remain resilient in times of constant uncertainty. It is also supported by quantitative data from a survey of senior executives across medium and large businesses, as well as public institutions.
Among the respondents are leaders of the State Emergency Service of Ukraine, McDonald’s, Vivat, Dobrobut, Planeta Kino, SkyUp Airlines, Kyivstar, Superhumans, Astarta-Kyiv, Ukrainian Fashion Week, Mystetskyi Arsenal, and others.
“This research is our attempt to understand and capture how Ukrainian organisations hold on, grow, and create new meaning amid a full-scale invasion and a world where uncertainty has become the norm. To put it briefly, we are maturing. As circumstances become more complex, Ukrainian businesses and organisations are taking on even greater responsibility for the country’s future and for strengthening the Ukrainian voice in the world,” comments Nataliya Popovych, founder of the One Philosophy group of companies and author of the project.
We present some of the key findings from the study:
Growing sense of responsibility for the state.
89% of in-depth interview respondents noted that over the past five years, their awareness of their own role in society and the state has increased significantly.
Organisations are only as resilient as their teams.
96% of in-depth interview respondents emphasised that during times of crisis, one must never economise on people and their well-being. Investments in the team — emotional, physical, and financial — become critically important for maintaining organisational resilience.
At the same time, the quantitative survey shows that nearly a third (29%) of organisations do not invest in employee training at all; another third (34%) spend up to ₴10,000 per employee annually, and 27% allocate between ₴10,000 and ₴20,000. Only 10% are willing to invest over ₴30,000 per employee each year. These figures indicate that while awareness of the value of human capital is growing, a significant share of businesses still do not view learning as a strategic condition for resilience and competitiveness.
Minimal integration of AI into business process optimisation.
Only 8% of quantitative survey respondents have implemented the use of AI in their business processes, while 38% have AI integrated at the level of individual employee initiatives. 29% are conducting corporate training on AI, and a quarter (24%) have not yet integrated AI into their work at all.
These findings are consistent with the in-depth interviews: although there is growing awareness that AI will become an integral part of our future, organisations are only beginning to learn and understand how to use this resource to optimise their processes.
Strategic planning remains mid-term, though competitiveness requires looking beyond the horizon.
41% of organisations interviewed reported a strategic planning horizon of one to three years, while 20% have no strategic planning at all, and only 12% have strategies extending beyond three years.
Respondents of the in-depth interviews noted that while it is crucial to stay flexible and highly adaptive amid constant change — qualities that define organisational resilience — it is equally important to maintain a long-term, visionary outlook. Such vision allows organisations to navigate uncertainty with awareness, understanding that tactical plans may shift depending on circumstances.
A united team and the ability to adapt are key.
More than half (55%) of in-depth interview respondents believe that the ability to adapt is ultimately more important than detailed planning, while 31% emphasised the need for both — a plan and flexibility. They noted that strategy defines the ultimate goal, but the ability to respond quickly to challenges and unpredictability is what makes that goal achievable.
The Resilience of Organisations in Ukraine study is an annual project by the One Philosophy group of companies.
You can view the reports via the link below
https://resilience.one-philosophy.com/

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